1. Who we are
BrainUp (“we”, “us”, the “App”) is a brain-training and entertainment app for iOS. This policy explains what information the App handles and how. By using BrainUp you agree to this policy.
2. Data we collect
We designed BrainUp to need as little personal data as possible. We do not ask you to create an account, and we do not collect your name, email address, phone number, contacts, photos, or precise location.
| Category | Examples | Where it lives |
|---|---|---|
| Training data | Brain Score, per-skill scores, game sessions, streaks, achievements, daily plans | On your device only |
| Settings | Sound, haptics, reminders, color-blind mode, language | On your device only |
| Usage & diagnostics | Screens viewed, events such as game completed or paywall viewed, device model, OS version, app version, a non-identifying analytics instance ID | Firebase Analytics (Google) |
| Purchase status | Whether you have an active subscription or lifetime unlock | On your device; transaction handled by Apple |
3. Data stored on your device
Your training history and preferences are stored locally on your device using on-device storage. This data does not leave your device through BrainUp except as described in the Analytics section. If you delete the App, this local data is removed with it. You can also erase it at any time inside the App via Profile → Settings → Reset Progress.
4. Analytics
We use Google Firebase Analytics to understand how people use BrainUp so we can improve it — for example, which games are popular and where people drop off. Analytics data is about usage and your device, not about who you are. It may include a randomly generated analytics identifier, device and OS information, and in-app events (such as completing a game or viewing the paywall), along with a coarse “premium / free” property.
We do not use this data to build advertising profiles, and BrainUp does not show third-party ads. We do not enable Apple’s advertising identifier (IDFA), so no App Tracking Transparency tracking takes place. Google processes this data as described in the Firebase Privacy & Security documentation.
5. Purchases
BrainUp offers optional Premium subscriptions (weekly and monthly) and a one-time Lifetime purchase. All payments are processed by Apple through the App Store using your Apple ID. We never see or store your payment card details. The App only records whether your premium access is active so it can unlock features on your device. Subscriptions auto-renew unless cancelled at least 24 hours before the end of the current period; manage or cancel them in your App Store account settings.
6. Sharing & third parties
We do not sell your personal information. Data is shared only with the service providers that make the App work:
- Google (Firebase Analytics) — aggregate usage and diagnostics.
- Apple — purchases, subscription management and app distribution.
If you use the in-app “Share Score” feature, a score image is created on your device and handed to the iOS share sheet — you choose where, if anywhere, to send it.
7. Children
BrainUp is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will address it.
8. Your choices & rights
- Reset your data: use Settings → Reset Progress to erase your scores, history and streaks.
- Stop analytics: deleting the App stops all further analytics collection.
- Access & deletion requests: because we don’t hold personal accounts, most data lives on your device. For any request relating to data we process, email us (see Contact).
- Depending on where you live (e.g. EEA/UK or California), you may have rights to access, correct or delete personal data and to object to certain processing.
9. Retention & deletion
On-device data is kept until you reset progress or delete the App. Analytics data is retained by our analytics provider according to its standard retention settings.
10. Changes to this policy
We may update this policy as the App evolves. We’ll change the “Last updated” date above and, for material changes, provide notice in the App or on this page.
11. Contact
Questions about privacy? Email support@brainup.app.
Terms of Use
Acceptable use
BrainUp is provided for your personal, non-commercial entertainment and mental exercise. You agree not to misuse the App, reverse engineer it, or attempt to circumvent purchase or access controls.
No medical or performance claims
BrainUp is not a medical device. It does not diagnose, treat, cure or prevent any condition, and it makes no claim to increase intelligence, IQ, or academic or professional performance. “Brain Score” and skill ratings are in-app measures of your performance in our games, not clinical or scientific assessments.
Subscriptions & payment
Premium is billed through your Apple ID. Subscriptions renew automatically until cancelled; the Lifetime option is a single non-renewing purchase. Refunds are handled by Apple under the App Store terms.
Disclaimer & liability
The App is provided “as is” without warranties of any kind. To the maximum extent permitted by law, we are not liable for any indirect or incidental damages arising from your use of the App.
Contact
For support or questions about these terms, email support@brainup.app.